Albert Chua has spent 28 years working in the Liebherr Group. He began as a regional sales manager in the mobile crane division. Now, as managing director at Liebherr Singapore, he is responsible for overseeing the sales and operations of seven business units in Asia.

With close to three decades of experience in the construction machinery industry, Albert has held various roles and responsibilities, including sales and corporate strategy, as well as establishing and managing strategic partnerships and distribution channels. Albert also played a pivotal role in the merger and acquisition undertakings of Liebherr’s tower crane division in Asia.

Throughout his tenure, Albert has managed and worked alongside dealers and factories to improve sales performance and provide training and support to grow their business.